“No TEAM in TEAM”

One of my most maddening PM realities out there is the common agency matrix situation where projects are run without clearly demarcated teams. It is not necesarily true at the larger agency level – although in digital I suspect its more than assumed, but the boutique to mid-size shops often have creative and technical resources acting as chef’s in a restaurant kitchen, filling orders on tickets without looking up to see which waiter and customer was doing the ordering. They and their work are managed solely by their departmental, functional manager and the PM, no matter how senior the title, is reduced to a de-facto project coordinator function.  The resultant reality is a project without a  team identity. IMHO, this is a huge detriment in running a project based production and development  operation.